Research methodology

Survey design

StackReporter surveys are designed with non-leading questions, randomized answer ordering where appropriate, and required disclosure of respondent role, company size and industry.

Sample composition

We weight survey samples to reflect the US SMB and mid-market composition by industry and revenue band, sourced from US Census and SBA data.

Benchmark testing

Benchmark studies are conducted in isolated environments and run a minimum of three times. Results outside one standard deviation are flagged and re-tested.

Data sources

We rely on first-party testing, surveys of our reader base, vendor disclosures and public filings. Third-party data is always cited.

Publication

Every research report includes its methodology appendix, sample size, timeframe and known limitations.